If you have been fortunate enough to be on a top email marketing list from one of the gurus lately, you may have noticed that things have changed with squeeze pages. No longer do you have to scroll through 15 pages of 
information that leaves your eyes heavy, and there’s no more hype after pitch after hype in big bold letters. The game has changed across the world, and everyone is changing the way they handle squeeze pages and sales pages.
Some time ago, the only way you would be talked into a sale from someone you had never met or seen before is with a long and drawn out sales page. Even if the sales page was short, there was still so much of the same thing going around, that you got bored after 30 seconds. Now, the main players, and the ones who saw the tsunami coming, are using video sales pages to do their work for them.
What video sales pages mean to the average marketer is the opportunity to get a prospect interested in two things at once: you and your product. They instantly feel that they are being spoken to, and they are listening to what you have to say. They don’t need to scroll down the page, everything is above the fold. And that, in all honesty, is the way it should be.
The most simple layouts work. Just a video on one side of the page, and an arrow pointing to an email capture is all that’s needed. And if you are doing your selling right there and then, a big buy it now button is all that is required. You can get across 3000 words in the time it takes to make a cup of coffee, so the viewer genuinely has no problem in sitting there whilst you sell to them.
Whether you are selling your own products, or even affiliate products – these sales pages will return much more than words ever could.
Written by Andrew Fitzgerald - Make Money Blogging
