Crazily, people will still try to market their products and services with a sales page full of hyped up claims, headings and images. This is pointless, because the true blue IM buyers (who they would like to retain) will click the back button, having seen it all before. The real trick to sales page writing is to under-hype a product, and over deliver.

When you are promoting your own products, you can ensure you get more sales by not hyping the whole way through the sales copy. When you are marketing someone else’s product, you can even dumb down some of their hyped claims, and make the sales copy better. If you see too many occurrences of “make thousands of dollars overnight!” then you are quite right in thinking you ought to make this a little more believable for your readers, and ultimately the people who will be clicking through to Clickbank pages to buy these products. If you can dumb down these claims, you will see benefits on the backend.

Another thing you should consider leaving out of sales copy, is proof of income. Unless you can actually produce a video, and get in front of the camera whilst showing a payment check or a bank balance, then its not too worthwhile posting images of Clickbank accounts or PayPal accounts. Nobody believes these images any longer, as there are enough videos on YouTube showing how to do this.

By remaining very close to the facts, and far away from the hyped claims, your article or post will look very professional and understated. These are key ingredients to any good sales copy. If you have to put in any claims that sound hyped up, make sure they can be backed up with actual video proof, or by people who are very trustworthy. If people wish to see proof of your earnings, simply agree, and invite them to a live conference on Skype or similar, and strike up a rapport with them, whilst you show them proof. You will see many more conversions this way.

There’s a popular misconception that blogs (all blogs) do not allow comments, and they are so heavily moderated that you would never see one of your comments go live with a backlink intact. This is untrue, and you will find that it is the biggest blogs on the web that will give you the most link juice, and who actually encourage posting on their sites. This is all part and parcel of the internet revolution that is Web 2.0, where sites strive to become more collaborative with their readership.

When you are looking for blogs to post on, you will most probably be doing it wrong. You will be looking for blogs in your niche, which are relevant to your site. This way, a comment that you post on the blog will be relevant, and of course moderated accordingly. This is, to some extent, exactly what you should be doing. You post a comment, and your name becomes an anchor text. That anchor can point at your niche site. However, the way to REALLY do this properly, is to look for blogs that have Top Commentators. Well the main reason is that your anchor text will appear on every page of the blog –as well as the front page. You will get the link juice of whatever Pagerank the site is, and also even get traffic from people clicking your name/link – because you are a top commentator.

The way to find these sites is also very simple indeed. Simply go to Google, and search for the following:

allintext: “Top Commentators” “Powered by WordPress “

And that is all. Now all you need to do is check the Pagerank of each site you visit, and only comment on sites that you are knowledgeable about. You often only need around 5 – 10 comments to hit the top spot. This may run for days or weeks. Your backlinks will remain there for as long as you comment. As you build up more and more of these sites in your armoury, simply outsoruce the whole job to keep those backlinks intact.

When your visitors arrive at your site, there is a great way of retaining their interest, and actually getting their contact details that most marketers now use. The method is of course free ebooks and guides, in return for their email address and name. You will see a small optin capture box on a home page on a blog, which will say something like “register now for a completely free guide on such and such niche”. This is a very powerful way of getting both the interest piqued in your prospect, and getting their contact details for future upsells. The problem most people have with this is the content itself. A 3000 word ebook is quite costly when you are looking for quality, and PLR is a little bit of a problem most times, because it is quite often rehashed information that they have read elsewhere on the internet.

The quickest way to get 3000 words together for a free guide is to head over to Wikianswers and Yahoo! Answers. They will have lots of questions about your niche on there, usually, and then you can be assured of the answers because this is the whole reason these sites are set up. When you put together a “Top 25 Tips on Dog Breeding” or whatever your niche is, the visitor will be very quick to give their email address, because a) it is free, and b) it is completely related to why they are there in the first place. You can find questions and answers on almost any subject, and you can usually guarantee that the content will be totally unique to the reader – because very few people use this method of gathering content. You only need to rewrite it a very small amount for it to be unique, and people will never notice that this is content from the web. Nobody ever reads through an entire questions site…

Search engine optimisation (SEO) plays a huge part in the life of any online business nowadays. There are many different methods that can be used in order to improve your rankings on search engines such as Google, Yahoo and Bing such as article submission, link wheels and press releases. Press releases are a great way to attract people to your business and give them some understanding of exactly what you do and how you can help them as a person or business. There are also many different ways in which you can do a press release for your company and ensure it achieves optimum results for you and has your website starting to rank quickly. Researching the topic and writing your own press release/releases can be quite difficult to do. There is a lot of work involved and you need to ascertain that you are using the correct techniques etc. to get the job done properly. On the other hand, you can always hire someone to do this for you and pay them a small fee.

You must choose your keywords carefully. You need keywords that people are using to search for your products, but those that have a smaller amount of competition from other businesses. You can get these keywords from most keyword tools or doing manual searches on Google yourself. Once you are settled on the keywords you are wanting to use for your press release, you must begin the writing of it. Insert your keyword to 2% keyword density and upwards for optimum results and ensure that you enter the same keyword into the required fields on the submission forms that you use. The submission of your press release is a relatively easy job once you get the hang of exactly hat it is that you need to do. However, it can be quite time consuming and may be a better option for you to simply write the release yourself and hire someone else to submit it for you. This is a job that can be done for a negligible fee and will help you manage your time much more effectively.