One of the first places on your list of ways to market your website should be Ezine articles. Providing you with high quality do follow links for Google worth, Pagerank, and natural traffic, Ezine sits and markets you website 24 hours a day for free. Possibly the most respected among the directories, Ezine has been around for years, and will continue to grow in terms of size and quality, because it is the ultimate collaborative source of information, with articles that have often been written by professional marketers and writers.

You can easily tap into Ezine articles as a marketing tool by using little known methods of ranking your article. Ezine has a most viewed section for its articles, and this can be found at the bottom of every article page. The top articles are found here, and link to from thousands of other articles throughout the site, in each category. If you want to get to the top, simply find out how many views the top article has had, and then knock them off the top spot. To do this, there are many options, and this is one of them:-

All Ezine wants to see is a unique IP visiting that article to count as a unique view. All you need to do is get a few hundred people to view it to ensure you get the top spot. Depending on your niche, all you need to do is find a related forum by searching Google. Go to the forum, and sign up. Make a few good posts to build up your post count so you can actually have a signature, and also post links. Every forum has different rules for this.

You next step is to find a related thread on the forum, and then reply to the poster, with a very relevant and helpful link. You must not look any way spammy, and having an Ezine link will also add to the trust value (as opposed to posting your URL for your own site). If the article you wrote is about Forex, and discusses a particular topic in the niche, then you should post something like “I’ve found Ezine articles to be pretty helpful on that, like this article: link to your site. If you navigate through Ezine’s categories, you will see they have a Forex section and the articles are pretty good.”. This doesn’t sound spammy, and will be allowed by moderators. On a fast growing thread, you will get a few hundred views for free.

Blogging can be a pain in the butt if you do not want to spend time ensuring the site is up to standrads that search engines now demand.  They require more and more from a webmaster now, than ever before. Usually, it’s content. Content can make or break a site, and the only real longevity a site ever gets is from unique regular content being added, and Google seeing this happen over a length of time.

You can argue the point that most of the autoblogs out there are spinning content to 30% unique, and they are getting away with page one rankings with Google – but for how long? You really need to add enough content to ensure Google thinks you are an authority on your niche subject, and starts pumping traffic your way, based on this trust. That word has now become a beacon for most webmasters, because Trustrank is well and truly here. Google is now ranking sites NOT just based on their inbound links, but also on their outbound links (amongst other things under the Trustrank banner). If your site has no selfless outbound links – which can link to any site – then your site has less chance of ranking higher. The best place to observe this is on website flipping sites like Flippa.com. You can check the micro-niche blogs that advertise Amazon products. These guys rank up high in the SERPs, and all include Trustrank methods. You will see few that do not have outbound links in their sidebars…

Another big deal over at Google HQ has always been backlinks. You may have seen recently that Angela and PJ’s backlinks have been penalized by Google, and their sites have received a drop in Pagerank. This is testament to the fact that all your backlinking activities should be natural and relevant. Always be wary of purchasing backlinks – it may harm your site if you do!