After an Adwords campaign that has been fairly successful, you may be looking for other ways you can get lots of eyes on your ads, and drag them through to your websites. If Adwords hurt your wallet, then is it because you
didn’t have a high enough quality landing page? Is it because your competitors were outbidding you? Or is it because Adwords is now one of the most guru dominant marketplaces in niche marketing?
It would have to be said that the latter is certainly true, whilst the former are just possibilities. You may not have heard, but Google now run TV ads. Not just videos appearing on websites, but live TV advertisements that run on national cable access channels in America. This is a step too far for some website owners, and they see it as a gimmicky way for Google to continue world domination.
If you can imagine Pay Per View marketing, but with extremely good demographic targeting, you would still be quite far from where Google TV Ads are. They enable you to pinpoint the exact type of viewer you want, and allow you to track them and improve your ads over time. Just like Adwords, you can set a budget, and then tailor your campaign. Amazingly, you can start on a budget of a few hundred dollars (though Google say you can start with $20). You just need a good video. And if you do not want to pay thousands of dollars for this, you can pay someone in the marketplace that Google have set up. This video for example cost around $500. You will agree that it is indeed a nice video, and would get some visitors to a website. If you add in the cost of impressions on your ad, you could get this up for about $1000. Considering the amount of people you could get to a niche site, that is monetized well, you may end up earning much more for your dollars than Adwords could ever provide. And remember – each ad is seriously targeted…
Written by Andrew Fitzgerald - Make Money Blogging







