Anybody who uses Youtube regularly for traffic will tell you that there’s nothing like the kind of visitor it provides. Having a Youtube channel is like having another website, working away for you twenty four hours a day gaining loyal followers for your content. When a Youtube visitor finds your video, and enjoy what they find, they will more than likely have a look at your Youtube channel to see if there are any related videos. At this point, if you have done a good job on creating plenty of great content, then they will subscribe to your channel. You now have had the same sort of reaction that your blog would get, the only difference being that they have subscribed to a channel rather than signed up for your newsletter, or bulletin system. You can contact these users whenever you want, and let them know about your other online presences, such as your blog or Twitter profile. If they are enjoying your content, they will go right ahead and sign up/follow.

Amazingly, many people forget to optimize their Youtube videos, and miss out on some great link juice that this provides. By adding your keywords to your title and description, and including a link to your website, you have the opportunity to increase traffic seriously. An important thing to remember, besides optimizing, is to ensure your Youtube videos are branded with your color schemes and logos. You can watermark the video, or simply have a short intro to the content. People buy into branding very quickly, and it can be a vital part of marketing. To ensure you are getting plenty of video views, you need to get your link out there and marketed, just as you would your website. Bookmark and share your video link on as many different social sites as possible, and always remember to include your keywords in your descriptions etc.

There has been much concern over some of Facebook’s features being used for spamming. The best feature that has fallen into the wrong hands is Facebook’s tagging feature, which can be used very well for marketing, but unfortunately spammers use it to mass tag people, who have no interest in the link whatsoever.

Facebook tagging is another way of inviting people to look at a photo, link or page you find interesting online. You simply type the @ symbol, followed by the name of a friend in your friends list (or a page that you are connected to) and then the interesting info you have found. For the marketer, there are great ways to use this, such as posting links to new content on your site, and having THOUSANDS of people reading it.

For example, if you created a new post on your blog, which was a review of a product, with which you are affiliated, then you would be able to link to this page quite easily, on a very popular page that you are a fan of. So let’s say you are reviewing a marketing ebook that specialises in backlinking. You would make yourself a member of a fan page that is related to backlinking, and then write a short update on your wall, including the fan page name after the @ sign. E.g.: “ @Backlinking Group : This is a frank review of Backlinking Bonanza v3.0, and I’ve pulled no punches. Let me know what you think.” After the above text, click the Add Link button, and enter your URL. If you have a fan page – even better (because you will get a small icon pop up too in the update). This status update would then be posted to the fan page (which could have thousands of regular viewers), thus putting your link in front of those users – and getting traffic!

Search engine optimisation (SEO) plays a huge part in the life of any online business nowadays. There are many different methods that can be used in order to improve your rankings on search engines such as Google, Yahoo and Bing such as article submission, link wheels and press releases. Press releases are a great way to attract people to your business and give them some understanding of exactly what you do and how you can help them as a person or business. There are also many different ways in which you can do a press release for your company and ensure it achieves optimum results for you and has your website starting to rank quickly. Researching the topic and writing your own press release/releases can be quite difficult to do. There is a lot of work involved and you need to ascertain that you are using the correct techniques etc. to get the job done properly. On the other hand, you can always hire someone to do this for you and pay them a small fee.

You must choose your keywords carefully. You need keywords that people are using to search for your products, but those that have a smaller amount of competition from other businesses. You can get these keywords from most keyword tools or doing manual searches on Google yourself. Once you are settled on the keywords you are wanting to use for your press release, you must begin the writing of it. Insert your keyword to 2% keyword density and upwards for optimum results and ensure that you enter the same keyword into the required fields on the submission forms that you use. The submission of your press release is a relatively easy job once you get the hang of exactly hat it is that you need to do. However, it can be quite time consuming and may be a better option for you to simply write the release yourself and hire someone else to submit it for you. This is a job that can be done for a negligible fee and will help you manage your time much more effectively.