The keywords of your website are the foundation for every penny you will earn from day one. Get them right, and you will be amazed at the revenue they will produce. Get them wrong, and you will be working for nothing, on a site that cannot attract people that want to click ads or purchase products. The main thing to remember here is that it is not always your main keyword that will attract visitors, but also your LSI keywords.

LSI stands for Latent Semantic Indexing, and Google now puts a lot of faith in the fact that relevant content on a website should contain a good mix of LSI keywords, as well as main keywords. If the spiders see that you include keywords that are associated with your subject, and your main keyword for the page, then your page becomes higher ranked than a page that only optimizes for just one keyword – or the surrounding content is not as closely related. For example, if your blog is about knitting, and you have an article about nail guns, then the likelihood of the nail gun article outranking that of a nail gun blog is very slim – to none. The blog content surrounding the article will not be relevant, and who knows what the Adsense ads would look like.

There are various ways to ensure your LSI is right on the money, and Google itself can help here. When you search for a term, you can check the related terms at the bottom of the results, and you can also use Google’s Wonder Wheel to throw up valid suggestions that can be used around your article and page.

There is not yet a hard and fast rule for LSI, but everyone is sure that Google looks for it, and has said as much in press conferences. The rule of thumb now is to ensure you have it – and have it in spades.

Anybody who uses Youtube regularly for traffic will tell you that there’s nothing like the kind of visitor it provides. Having a Youtube channel is like having another website, working away for you twenty four hours a day gaining loyal followers for your content. When a Youtube visitor finds your video, and enjoy what they find, they will more than likely have a look at your Youtube channel to see if there are any related videos. At this point, if you have done a good job on creating plenty of great content, then they will subscribe to your channel. You now have had the same sort of reaction that your blog would get, the only difference being that they have subscribed to a channel rather than signed up for your newsletter, or bulletin system. You can contact these users whenever you want, and let them know about your other online presences, such as your blog or Twitter profile. If they are enjoying your content, they will go right ahead and sign up/follow.

Amazingly, many people forget to optimize their Youtube videos, and miss out on some great link juice that this provides. By adding your keywords to your title and description, and including a link to your website, you have the opportunity to increase traffic seriously. An important thing to remember, besides optimizing, is to ensure your Youtube videos are branded with your color schemes and logos. You can watermark the video, or simply have a short intro to the content. People buy into branding very quickly, and it can be a vital part of marketing. To ensure you are getting plenty of video views, you need to get your link out there and marketed, just as you would your website. Bookmark and share your video link on as many different social sites as possible, and always remember to include your keywords in your descriptions etc.

If you want to keep visitors interested in your content, you have to get them involved. You don’t necessarily have to get them involved by commenting on your posts, or your content, you can of course get them talking about what interests them. You can use Chat plugins for your blog, or forums – you can even separate all these things and have a multi-function blog. However, one seriously good method of keeping visitors coming back, is by allowing them to rate certain topics or conversation points in your posts. There are various tools set up now whereby you can add rating systems into your post (contextually), and further add functionality to your posts.

When you are writing about Google and a cool SEO method, you could simply add in these little tooltip features, where they encourage the visitor to comment on Google, or on SEO.. or anything else in the post. A website called Blippr is getting a lot of attention from the big blogs like Mashable etc. and they are growing rapidly. They will insert small smileys in the content of your post, next to the words you specify. People can then leave their opinion about the topic. When you allow visitors to do something like this, they feel part of the blog, and part of its upkeep. This means they will more thank likely return, and continue adding to the blog’s content in true Web 2.0 style.

You could of course simply allow visitors to rate your posts. Rating System allows you to add a five star review feature at the footer of each post, and this can be beneficial to both you and your visitors. They will see a highly rated topic on your site and want to read it, and furthermore get involved. This will pay dividends in future residual traffic.

Your website will obviously not appeal to everyone,. It may not conform to what browsers need, in order to see it properly. All browsers are different, and some have trouble with Javascript, Flash and the likes, but you mustn’t try to fix every little error you come across. If you do this, you will be forever changing your site, and that is just not possible or viable. If you want to have a quick look at how your site is viewed on other browsers, simply go to Browser Shots and take a look. As you can see, there are a few little differences – but don’t let it get you down. Chances are, the browser user is used to this problem, and it will not detract from your content. Unless of course it is something major – and then you may want to fix it. Once you have checked that most popular browsers can actually see your content, it is necessary to speed up your site. The latest craze in blogging is Lazy Loading. This involves installing a small amount of Javascript to your site, so that as the user scrolls down the page, they have images loading, rather than waiting for the page to load all the images at once. This is a cool concept, and ideal for those still on dialup, or just for people who want to make sure their site loads very fast indeed. Another way to make your site visitor-proof, and have happy surfers on your website, is to allow them to let their hair down. Some great blogs and websites now offer a ‘Just for fun’ area or ‘Random’ pages on their sites. This creates an air of relaxation and reminds people that they are able to enjoy the internet as well as use it for work. If you put an area on your site that has funny images, videos, games or anything light-hearted, you will certainly see traffic to those pages.

Members. All blogs that have great longevity have got members, and you will notice more and more that people are offering free newsletters, updates on articles, extra content and more when you visit their blog. When you have a member base on your blog, you effectively have a captive audience, which you can keep updated with all your latest offers and updates. It is a very good thing to have extra content available on a weekly basis for these members, because they will follow links through to your site, and that steady stream of traffic will keep returning week after week. You must never over-market this list either. It is generally not a good idea to send out offers to them at all until you have had them as members for a long time, receiving free information and such. WordPress does not have this built in as standard, so you have to be creative and use plugins, or at least use AWeber or a similar autoresponder that can send out offers at a time you specify.

If you start by offering free information, and build their trust and respect as a blogger, you can then begin to send out paid offers or links to affiliate sites later on. Using AWeber to manage your list is much easier than using WordPress plugins, and you can send out a ‘paid’ email 28 days after the initial contact email, so your member has had free content for almost a month before you hit them with a paid ad.

Most people assume they have to create new content regularly for their members to ensure they retain them. This is not always the case. If you wrote up a synopsis of a great article you found on another marketer’s site, and linked them to your blog to read that synopsis… and THEN linked to the marketer’s blog – then this is a great way of keeping your readers entertained, as well as providing great free content as a build up to a paid ad.

There’s a popular misconception that blogs (all blogs) do not allow comments, and they are so heavily moderated that you would never see one of your comments go live with a backlink intact. This is untrue, and you will find that it is the biggest blogs on the web that will give you the most link juice, and who actually encourage posting on their sites. This is all part and parcel of the internet revolution that is Web 2.0, where sites strive to become more collaborative with their readership.

When you are looking for blogs to post on, you will most probably be doing it wrong. You will be looking for blogs in your niche, which are relevant to your site. This way, a comment that you post on the blog will be relevant, and of course moderated accordingly. This is, to some extent, exactly what you should be doing. You post a comment, and your name becomes an anchor text. That anchor can point at your niche site. However, the way to REALLY do this properly, is to look for blogs that have Top Commentators. Well the main reason is that your anchor text will appear on every page of the blog –as well as the front page. You will get the link juice of whatever Pagerank the site is, and also even get traffic from people clicking your name/link – because you are a top commentator.

The way to find these sites is also very simple indeed. Simply go to Google, and search for the following:

allintext: “Top Commentators” “Powered by WordPress “

And that is all. Now all you need to do is check the Pagerank of each site you visit, and only comment on sites that you are knowledgeable about. You often only need around 5 – 10 comments to hit the top spot. This may run for days or weeks. Your backlinks will remain there for as long as you comment. As you build up more and more of these sites in your armoury, simply outsoruce the whole job to keep those backlinks intact.

When you are looking for relevant places to advertise your website, you cannot really get much better than forums. They are a minefield for some people, but if you learn how to use them properly, and within the rules of the particular forum, they can be a goldmine. If the forum allows signatures, then you can put a link to your website in there and get some traffic flowing to your site for nothing. It will only cost your time, and will pay you dividends over many years. Your link will be on the internet as long as the forum is alive, and considering some big forums have been online since 1995 and going strong – it is genuinely a good investment of time.

If you can be the guy that provides the answers to people, then you can certainly be the one who gets a lot of traffic. People respect others who help people out, and if you can be that guy – then you will get the traffic. All you need to do is look for the questions that people are asking the most, and then go and research the product/service. You can usually find answers on places like Yahoo! Answers or Wikianswers. There’s also millions of online blogs. If you are willing to do the digging, and you enjoy helping people, this could end up being your sole source of traffic. A lot of people get traffic daily by helping people like this. If you get a reputation for being the forum’s ‘go to guy’, people are more likely to take what you say as authoritative, and any link you post will be followed. This is a good place to be.

If you cannot find the answer to a question, you can still actually participate in the conversation, by doing a little research on the niche, and then posting a comment. Even this has the capability to get traffic.

When your visitors arrive at your site, there is a great way of retaining their interest, and actually getting their contact details that most marketers now use. The method is of course free ebooks and guides, in return for their email address and name. You will see a small optin capture box on a home page on a blog, which will say something like “register now for a completely free guide on such and such niche”. This is a very powerful way of getting both the interest piqued in your prospect, and getting their contact details for future upsells. The problem most people have with this is the content itself. A 3000 word ebook is quite costly when you are looking for quality, and PLR is a little bit of a problem most times, because it is quite often rehashed information that they have read elsewhere on the internet.

The quickest way to get 3000 words together for a free guide is to head over to Wikianswers and Yahoo! Answers. They will have lots of questions about your niche on there, usually, and then you can be assured of the answers because this is the whole reason these sites are set up. When you put together a “Top 25 Tips on Dog Breeding” or whatever your niche is, the visitor will be very quick to give their email address, because a) it is free, and b) it is completely related to why they are there in the first place. You can find questions and answers on almost any subject, and you can usually guarantee that the content will be totally unique to the reader – because very few people use this method of gathering content. You only need to rewrite it a very small amount for it to be unique, and people will never notice that this is content from the web. Nobody ever reads through an entire questions site…

Before YouTube, can you remember how you used to search for videos online? Not many people can. They see YouTube as being the first and most popular video serving website, and it would naturally be the first place you would look, if you were looking for a video of something online. Google genuinely had to acknowledge that YouTube was becoming a superpower on the internet, and in 2006 acquired YouTube to the tune of $1.65billion. With all that said, and with the traction YouTube has now built up, you can safely say that Google, along with the other search engines, gives a lot of credence to video online.

Google is particularly interested in your website if you display multimedia, and even more interested if you have the media rich content that they own. Never more has it been more apparent that including video, images and other media on your website can actually curry favour with the search engines.

Embedding videos is a very simple task, and YouTube encourages it by giving you the opportunity to embed using different sizes and colours on every video they serve. Whatever your niche, you can simply find a video that fits the best, and then embed it on your blog. By adding some notes to the page, that accompany the video, Google sees this as highly relevant, and will strive to send visitors if the rest of your site is just as good. The trick is, do not overdo it. Far too many websites have YouTube videos being blasted to their pages using autoblogging software, and Google knows this.  If you fall into the same trap, then Google will discount this content as being very non-unique, and possibly rank you much lower. Use video as and when you need to, and observe the colour schemes that you have already to integrate the video better. With this in mind, you cannot go wrong.

There has been much concern over some of Facebook’s features being used for spamming. The best feature that has fallen into the wrong hands is Facebook’s tagging feature, which can be used very well for marketing, but unfortunately spammers use it to mass tag people, who have no interest in the link whatsoever.

Facebook tagging is another way of inviting people to look at a photo, link or page you find interesting online. You simply type the @ symbol, followed by the name of a friend in your friends list (or a page that you are connected to) and then the interesting info you have found. For the marketer, there are great ways to use this, such as posting links to new content on your site, and having THOUSANDS of people reading it.

For example, if you created a new post on your blog, which was a review of a product, with which you are affiliated, then you would be able to link to this page quite easily, on a very popular page that you are a fan of. So let’s say you are reviewing a marketing ebook that specialises in backlinking. You would make yourself a member of a fan page that is related to backlinking, and then write a short update on your wall, including the fan page name after the @ sign. E.g.: “ @Backlinking Group : This is a frank review of Backlinking Bonanza v3.0, and I’ve pulled no punches. Let me know what you think.” After the above text, click the Add Link button, and enter your URL. If you have a fan page – even better (because you will get a small icon pop up too in the update). This status update would then be posted to the fan page (which could have thousands of regular viewers), thus putting your link in front of those users – and getting traffic!