Blogging can be a pain in the butt if you do not want to spend time ensuring the site is up to standrads that search engines now demand.  They require more and more from a webmaster now, than ever before. Usually, it’s content. Content can make or break a site, and the only real longevity a site ever gets is from unique regular content being added, and Google seeing this happen over a length of time.

You can argue the point that most of the autoblogs out there are spinning content to 30% unique, and they are getting away with page one rankings with Google – but for how long? You really need to add enough content to ensure Google thinks you are an authority on your niche subject, and starts pumping traffic your way, based on this trust. That word has now become a beacon for most webmasters, because Trustrank is well and truly here. Google is now ranking sites NOT just based on their inbound links, but also on their outbound links (amongst other things under the Trustrank banner). If your site has no selfless outbound links – which can link to any site – then your site has less chance of ranking higher. The best place to observe this is on website flipping sites like Flippa.com. You can check the micro-niche blogs that advertise Amazon products. These guys rank up high in the SERPs, and all include Trustrank methods. You will see few that do not have outbound links in their sidebars…

Another big deal over at Google HQ has always been backlinks. You may have seen recently that Angela and PJ’s backlinks have been penalized by Google, and their sites have received a drop in Pagerank. This is testament to the fact that all your backlinking activities should be natural and relevant. Always be wary of purchasing backlinks – it may harm your site if you do!

You could honestly sit for around two hours banging your head on the desk once white page syndrome begins in niche hunting. The most common niche blog on the net today (after internet marketing) is Amazon and Clickbank review sites which affiliate with companies, and have Adsense built in. The ease in which somebody can begin a website from scratch, and then have a fully working blog, full of content is stunningly fast – even for newbies. The clear winner, though, has to be Amazon products. A method was discussed on a few forums regarding setting up very basic sites which have one to four images, and then just a quick article about the product. Around the article, and the site itself is Adsense. Besides the Adsense, there is a link to Amazon for the actual product. The speed in which these sites convert is unthinkable, only the problem often can be FINDING a niche product in the first place. If you started to look for a product now on Amazon that you could compete for, it would most likely take you a while, by looking at best sellers lists all you are doing is looking at heavily competitive products. By surfing aimlessly through Amazon, you are wasting time. You cannot win.

A site which will cut down this time fast is Brand Name Coupons which houses a great little page that links you direct to the best deals on Amazon. The reason this site is so useful, is that you can literally log on the internet every day, and pick 100’s of products that will get the attention of your visitors. Instead of a single page site, you can have pages and pages of products, all up to 90% off RRP. This will certainly get them interested enough to click through to your site, and of course through to Amazon itself.