Crazily, people will still try to market their products and services with a sales page full of hyped up claims, headings and images. This is pointless, because the true blue IM buyers (who they would like to retain) will click the back button, having seen it all before. The real trick to sales page writing is to under-hype a product, and over deliver.

When you are promoting your own products, you can ensure you get more sales by not hyping the whole way through the sales copy. When you are marketing someone else’s product, you can even dumb down some of their hyped claims, and make the sales copy better. If you see too many occurrences of “make thousands of dollars overnight!” then you are quite right in thinking you ought to make this a little more believable for your readers, and ultimately the people who will be clicking through to Clickbank pages to buy these products. If you can dumb down these claims, you will see benefits on the backend.

Another thing you should consider leaving out of sales copy, is proof of income. Unless you can actually produce a video, and get in front of the camera whilst showing a payment check or a bank balance, then its not too worthwhile posting images of Clickbank accounts or PayPal accounts. Nobody believes these images any longer, as there are enough videos on YouTube showing how to do this.

By remaining very close to the facts, and far away from the hyped claims, your article or post will look very professional and understated. These are key ingredients to any good sales copy. If you have to put in any claims that sound hyped up, make sure they can be backed up with actual video proof, or by people who are very trustworthy. If people wish to see proof of your earnings, simply agree, and invite them to a live conference on Skype or similar, and strike up a rapport with them, whilst you show them proof. You will see many more conversions this way.

The keywords of your website are the foundation for every penny you will earn from day one. Get them right, and you will be amazed at the revenue they will produce. Get them wrong, and you will be working for nothing, on a site that cannot attract people that want to click ads or purchase products. The main thing to remember here is that it is not always your main keyword that will attract visitors, but also your LSI keywords.

LSI stands for Latent Semantic Indexing, and Google now puts a lot of faith in the fact that relevant content on a website should contain a good mix of LSI keywords, as well as main keywords. If the spiders see that you include keywords that are associated with your subject, and your main keyword for the page, then your page becomes higher ranked than a page that only optimizes for just one keyword – or the surrounding content is not as closely related. For example, if your blog is about knitting, and you have an article about nail guns, then the likelihood of the nail gun article outranking that of a nail gun blog is very slim – to none. The blog content surrounding the article will not be relevant, and who knows what the Adsense ads would look like.

There are various ways to ensure your LSI is right on the money, and Google itself can help here. When you search for a term, you can check the related terms at the bottom of the results, and you can also use Google’s Wonder Wheel to throw up valid suggestions that can be used around your article and page.

There is not yet a hard and fast rule for LSI, but everyone is sure that Google looks for it, and has said as much in press conferences. The rule of thumb now is to ensure you have it – and have it in spades.

After an Adwords campaign that has been fairly successful, you may be looking for other ways you can get lots of eyes on your ads, and drag them through to your websites. If Adwords hurt your wallet, then is it because you didn’t have a high enough quality landing page? Is it because your competitors were outbidding you? Or is it because Adwords is now one of the most guru dominant marketplaces in niche marketing?

It would have to be said that the latter is certainly true, whilst the former are just possibilities. You may not have heard, but Google now run TV ads. Not just videos appearing on websites, but live TV advertisements that run on national cable access channels in America. This is a step too far for some website owners, and they see it as a gimmicky way for Google to continue world domination.

If you can imagine Pay Per View marketing, but with extremely good demographic targeting, you would still be quite far from where Google TV Ads are. They enable you to pinpoint the exact type of viewer you want, and allow you to track them and improve your ads over time. Just like Adwords, you can set a budget, and then tailor your campaign. Amazingly, you can start on a budget of a few hundred dollars (though Google say you can start with $20). You just need a good video. And if you do not want to pay thousands of dollars for this, you can pay someone in the marketplace that Google have set up. This video for example cost around $500. You will agree that it is indeed a nice video, and would get some visitors to a website. If you add in the cost of impressions on your ad, you could get this up for about $1000. Considering the amount of people you could get to a niche site, that is monetized well, you may end up earning much more for your dollars than Adwords could ever provide. And remember – each ad is seriously targeted…

If content is King, then images are the Queen. If you have media on your website, then it is probably in the form of images in your posts, and videos appearing where needed. This is ideal, of course, because of the weight Google lends to media rich websites, and the fact that you can even channel ore traffic to your site with media. For example, by tweeting on Twitter that there is a very funny video on your site about a horse kicking a door open, you will get visitors from social news sites like Reddit or Digg for example. You could even submit to StumbleUpon, which has been known for crashing servers with its traffic. Once the traffic gets there, they are not going to care that the video is actually from Youtube, only that it is funny, and what they were looking for. Once they are on your page, however, then it is up to your design work and content to keep them there.

Many visitors will hit your pages looking at images first, and then text. So it is always, ALWAYS important to deliver high quality images, not only in your post, but also as relevant content in its own right. For example, if you look at Flickr you will see millions of images for you to use, and most have copyright details (what you can and cannot use it for) built in to their page on there. It is important of course to abide by these rules.

WP Decoratr allows you to have Flickr images displayed based on the context of your page. This is great for keyword rich sites

Flickr Gallery This works on the shortcodes you will see in many plugins. By entering a small amount of text in your post, you will be displaying great relevant images.

Flickr Tag Plugin You can use this plugin to download all the images you like from Flickr, and store them on your site. These images are then usable on your own gallery!

Twitter is a wonderful tool for getting targeted traffic, but there are few helpful guides out there that show you how to find a seriously targeted lead, which you can target not only by demographic, but by the interests that they have. If you have tried expensive software for this, then you will no doubt have realized that it is not an exact science, and you are using the same features as most free websites or tools.

One of the best free tools out there is Tweetdeck. The best way to use Tweetdeck for your followers is to load up the main window, and enter a search. Always put your search term in quotes, so you are not getting the words as a broad match in the tweet. Let’s say you are trying to plug a golfing niche website, and you are looking to find people who are avid golfers. The first thing you would do is perform a search for the type of tweet a golfer would make. So you wouldn’t be searching for a very broad term like “golf tips”, because very few people would say “i need some golf tips lol”. You need to get creative, and get into the mind of the Twitter user. If you were going to play a round of golf today, and you were tweeting about it, what would you write? Also, when you had finished said round of golf, what would you write?

When you start getting into the thought process of the visitor you want, it is quite easy to turn them into fantastic visitors, who will sign up for your newsletters, and click your ads. Anyway, now we have found some people who are tweeting about actually playing golf, you can follow them. Once you follow them, it’s a good idea to slowly reply to their tweets, without targeting your actual website. Simply respond to a few tweets, and get into a discussion flow. Then later, you can start adding links to your golf site.

When you try to do too much, you will usually fail. It’s not always your fault, it is just that you might not have access to the best advice from the outset, and that leads you to believe you can create a hundred and one products and services that will solve many problems for people, and actually make more money. If you start by thinking smaller, and try to solve all the smaller problems people face, then you are usually going to have a better result from your chosen niche.

As an example, let us take ebooks that teach how to find niche keywords. This is a very big industry and there are millions of dollars worth of software out there to help people get the best from keywords. If you think about the problems that you have with just one keyword tool, and set about working out how to fix that problem, you could technically offer this out as a product in itself. If you have a keyword tool that gives you the opportunity to search everything you need to know about a keyword or niche, but does not provide data like “which state in America does the keyword get searched most often” then this is a starting block for software. You could get a programmer from Freelance.com to build a fast tool that would take a keyword (found by your regular keyword tools) and deliver the top ten states that are searching for it.

If the tool cost $50 to make, then you could make this back by selling the product to your list at just $5.00 each, or as an ebook and product combo on an internet marketing forum. By going super niche, you are creating a market for the people who have a problem. This is where many people fail – they would try to create a tool that does way too much, and take a long time to build, and therefore would have a higher price tag.

Anybody who uses Youtube regularly for traffic will tell you that there’s nothing like the kind of visitor it provides. Having a Youtube channel is like having another website, working away for you twenty four hours a day gaining loyal followers for your content. When a Youtube visitor finds your video, and enjoy what they find, they will more than likely have a look at your Youtube channel to see if there are any related videos. At this point, if you have done a good job on creating plenty of great content, then they will subscribe to your channel. You now have had the same sort of reaction that your blog would get, the only difference being that they have subscribed to a channel rather than signed up for your newsletter, or bulletin system. You can contact these users whenever you want, and let them know about your other online presences, such as your blog or Twitter profile. If they are enjoying your content, they will go right ahead and sign up/follow.

Amazingly, many people forget to optimize their Youtube videos, and miss out on some great link juice that this provides. By adding your keywords to your title and description, and including a link to your website, you have the opportunity to increase traffic seriously. An important thing to remember, besides optimizing, is to ensure your Youtube videos are branded with your color schemes and logos. You can watermark the video, or simply have a short intro to the content. People buy into branding very quickly, and it can be a vital part of marketing. To ensure you are getting plenty of video views, you need to get your link out there and marketed, just as you would your website. Bookmark and share your video link on as many different social sites as possible, and always remember to include your keywords in your descriptions etc.

If you want to keep visitors interested in your content, you have to get them involved. You don’t necessarily have to get them involved by commenting on your posts, or your content, you can of course get them talking about what interests them. You can use Chat plugins for your blog, or forums – you can even separate all these things and have a multi-function blog. However, one seriously good method of keeping visitors coming back, is by allowing them to rate certain topics or conversation points in your posts. There are various tools set up now whereby you can add rating systems into your post (contextually), and further add functionality to your posts.

When you are writing about Google and a cool SEO method, you could simply add in these little tooltip features, where they encourage the visitor to comment on Google, or on SEO.. or anything else in the post. A website called Blippr is getting a lot of attention from the big blogs like Mashable etc. and they are growing rapidly. They will insert small smileys in the content of your post, next to the words you specify. People can then leave their opinion about the topic. When you allow visitors to do something like this, they feel part of the blog, and part of its upkeep. This means they will more thank likely return, and continue adding to the blog’s content in true Web 2.0 style.

You could of course simply allow visitors to rate your posts. Rating System allows you to add a five star review feature at the footer of each post, and this can be beneficial to both you and your visitors. They will see a highly rated topic on your site and want to read it, and furthermore get involved. This will pay dividends in future residual traffic.

Your website will obviously not appeal to everyone,. It may not conform to what browsers need, in order to see it properly. All browsers are different, and some have trouble with Javascript, Flash and the likes, but you mustn’t try to fix every little error you come across. If you do this, you will be forever changing your site, and that is just not possible or viable. If you want to have a quick look at how your site is viewed on other browsers, simply go to Browser Shots and take a look. As you can see, there are a few little differences – but don’t let it get you down. Chances are, the browser user is used to this problem, and it will not detract from your content. Unless of course it is something major – and then you may want to fix it. Once you have checked that most popular browsers can actually see your content, it is necessary to speed up your site. The latest craze in blogging is Lazy Loading. This involves installing a small amount of Javascript to your site, so that as the user scrolls down the page, they have images loading, rather than waiting for the page to load all the images at once. This is a cool concept, and ideal for those still on dialup, or just for people who want to make sure their site loads very fast indeed. Another way to make your site visitor-proof, and have happy surfers on your website, is to allow them to let their hair down. Some great blogs and websites now offer a ‘Just for fun’ area or ‘Random’ pages on their sites. This creates an air of relaxation and reminds people that they are able to enjoy the internet as well as use it for work. If you put an area on your site that has funny images, videos, games or anything light-hearted, you will certainly see traffic to those pages.

Members. All blogs that have great longevity have got members, and you will notice more and more that people are offering free newsletters, updates on articles, extra content and more when you visit their blog. When you have a member base on your blog, you effectively have a captive audience, which you can keep updated with all your latest offers and updates. It is a very good thing to have extra content available on a weekly basis for these members, because they will follow links through to your site, and that steady stream of traffic will keep returning week after week. You must never over-market this list either. It is generally not a good idea to send out offers to them at all until you have had them as members for a long time, receiving free information and such. WordPress does not have this built in as standard, so you have to be creative and use plugins, or at least use AWeber or a similar autoresponder that can send out offers at a time you specify.

If you start by offering free information, and build their trust and respect as a blogger, you can then begin to send out paid offers or links to affiliate sites later on. Using AWeber to manage your list is much easier than using WordPress plugins, and you can send out a ‘paid’ email 28 days after the initial contact email, so your member has had free content for almost a month before you hit them with a paid ad.

Most people assume they have to create new content regularly for their members to ensure they retain them. This is not always the case. If you wrote up a synopsis of a great article you found on another marketer’s site, and linked them to your blog to read that synopsis… and THEN linked to the marketer’s blog – then this is a great way of keeping your readers entertained, as well as providing great free content as a build up to a paid ad.