Before we get into the details of Adsense blogging – what exactly IS blogging?
The term ‘blogging’ was coined in the late 90′s, and evolved from bulletin boards where people could discuss topics not totally dissimilar to forums. You could say these were the first generation of Web 2.0 sites, being updated 
daily with unique content, and being totally collaborative content. Personal homepages became increasingly popular on the internet, and some of the first web logs, online diaries, and journals began to gather steam, such as Blogger and Open Diary. From here, the blogs began to evolve into huge Multi User or personal CMS websites.
Two Common Pitfalls
The most popular form of blogging nowadays is Adsense blogging, using WordPress sites to host your content, which is based on a keyword that has a high Adsense value. You then build an SEO campaign around this keyword, and send as much traffic to the blog as possible, and of course the relative traffic will click ads that are relevant to them.
As easy as this may sound to people wishing to make a living online, there can be pitfalls. The biggest pitfall of all is picking the wrong keywords to target, thus ensuring you are never ranked on Google or Bing etc., or getting traffic. The next pitfall, once you climb out of the niche selection hole, is content. It can be very difficult to structure content around a keyword if you have no experience, because a piece of content should be designed in such a way that Google sees not only your main keyword, but also related words and phrases – which are called LSI keywords. LSI stands for Latent Semantic Indexing, and is now crucial in any content production, because Google relies heavily on its inclusion on your website.
Tomorrow we will look at tools that can help you with the above aspects of blog design.
Written by Andrew Fitzgerald - Make Money Blogging
